Startup HomeToGo Is Defying Conventional Wisdom in Vacation Rental Search

A vacation rental that is available for booking via the price-comparison travel search brand HomeToGo. HomeToGo



Skift Take: HomeToGo goes against what is considered a viable business model for metasearch. The startup offers vacation rental property managers a somewhat different way to pay for reaching consumers. Yet Google remains a potentially dangerous rival, depending on how the search giant pursues the vacation rental sector.

— Sean O'Neill

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