People enjoying Phiha Beach in New Zeland on November 8, 2020. Trivago wants to give customers more travel inspiration. Harald Phillip / Flickr.com
Skift Take: While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.
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