Tripadvisor Plus Signs Its First Hotel Chains But Those Missing Are a Bigger Story

Millennium's Knickerbocker hotel in Chicago. Millennium Hotels joined Tripadvisor Plus. Millennium Hotels

Skift Take: Despite Tripadvisor's gains with a few smaller hotel groups, the big chains aren't exactly crashing the gates to join Tripadvisor Plus. Their absence over the long term could threaten the program.

— Dennis Schaal

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