Travel Companies Adapt to a Livestreaming Trend That May Outlast the Pandemic

James Jianzhang Liang, chairman of Trip.com Group and co-founder of Ctrip.com, has done a couple of dozen "Boss Live Stream" webcasts in 2020. Trip.com Group



Skift Take: The pandemic rapidly sped up a trend in livestreams. But the early success of Trip.com Group's and Alibaba Group's Fliggy webcasts marketing travel suggests that the phenomenon is here to stay.

— Sean O'Neill

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