Promoting U.S. Tourism Outside the Country Through a Virtual Trade Show

Chef Nick Wallace of Wallace Culinary is a resource for local farmers, regional chefs, restauranteurs, and families that are as passionate about cooking food that is close to home. Brand USA joined Airbnb to offer an online experience where people can meet Chef Nick. Brand USA



Skift Take: The pandemic has created an opportunity for Brand USA to demonstrate its ability to drive immediate demand for tourism and meetings services once international travel resumes in earnest. Will the organization rise to the challenge?

— Sean O'Neill

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