A tent put up on rented out land about a half-hour from Joshua Tree National Park in California. Outdoors' executives are trying to figure out how to best use technology to serve their marketplaces. Hipcamp
Skift Take: Whether your company is offering customers short-term rentals in big cities or, in the case of outdoor travel firms, trying to get users out into the world to enjoy nature, digital tech can be key to achieving important goals.
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