How Artificial Intelligence Could Reshape How Travelers Book Hotels

A team leader consults a computer engineer on an artificial intelligence project. Artificial intelligence could provide new technical infrastructure to streamline how consumers buy travel, said Fetch.ai, a British startup. Gorodenkoff / Adobe



Skift Take: Imagine there's no distribution. It's easy if you try. Imagine there's no commission. All bookings, peer-to-peer. You may say Fetch.Ai is a dreamer. But it's not the only one. This startup hopes someday you'll join it, and hotels will sell as one.

— Sean O'Neill

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