Tourists at Iguazu Falls, one of the world's great natural wonders, on the border of Brazil and Argentina. Online travel booking company Despegar has bought fintech firm Koin as a tool to appeal to many offline travel buyers who don't use banks. R.M. Nunes / Adobe
Skift Take: Online travel brands can no longer count on paid marketing alone to drive growth as they try to penetrate developing markets. Despegar is ahead of its larger global rivals in embracing "fintech." It sees consumer loans as a way to appeal to many travel buyers who don't use banks.
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