Airbnb Gets More Brand Punch From Its Marketing Spend, Numbers Show

An eco-friendly Airbnb on Mayne Island, BC, Canada. These unique places to stay built Airbnb's brand, but can it maintain that image as it grows? Airbnb



Skift Take: Airbnb's secret sauce is its brand, which allowed it to buck the conventional wisdom and successfully compete against far larger incumbents. Can it maintain that direct traffic advantage if it hopes to scale?

— Seth Borko

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