A user of Snap's new technology at London's Carnaby Street. It's a proof of concept for travelers using augmented reality routinely. Snapchat and Apple are rolling out hardware and software that improves the usefulness of augmented reality in travel, including for cheap advertising. Snap
Skift Take: Augmented reality will remain a seldom-used novelty for at least five years. But brands ignore the tech at their peril. Innovative travel companies may find chances today for cost-effective ad campaigns via the emerging medium.
No comments:
Post a Comment