Singapore Launches WeChat Mini Program Catering to Chinese Bleisure Travelers

Singapore Launches WeChat Mini Program Catering to Chinese Bleisure Travelers

The Buddha Tooth Relic Temple in Sinapore's Chinatown. Chinese Singaporeans make up more than 75 percent of the country's population, a factor that has driven its China-smart approach. Inna Felker / Adobe



Skift Take: Singapore is ahead of the curve when it comes to its Chinese inbound strategy. It's the first country destination to roll out a WeChat Mini Program specifically targeted to Chinese business travelers attending meetings and events.

— Faye Chiu

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http://travel.atspace.co.uk The Buddha Tooth Relic Temple in Sinapore's Chinatown. Chinese Singaporeans make up more than 75 percent of the country's population, a factor that has driven its China-smart approach. Inna Felker / AdobeSkift Take: Singapore is ahead of the curve when it comes to its Chinese inbound strategy. The Buddha Tooth Relic Temple in Sinapore's Chinatown. Chinese Singaporeans make up more

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