Hotels Tap New Tech to Clamp Down on Rogue Rates

Hotels Tap New Tech to Clamp Down on Rogue Rates

Shown here is a person checking in at Park Hyatt Guangzhou. Sites like Google are directing consumers to online travel agencies that sometimes undercut hotels on rates that are out of contract. Hotel chains like Hyatt are hiring startups to help them track down these rogue rates. Fornova, one of those startups, has acquired another hotel tech vendor, HotelsBI, to help in the effort. Skift



Skift Take: Hotels are hiring companies to clamp down on online travel sites displaying cheap rates against their wishes. One of those startups, Fornova, has just bought smaller rival HotelsBI to broaden its rate-detection service. The deal is partly justified by the increasing tech spending on a cat-and-mouse-game between hoteliers and providers of rogue rates.

— Sean O'Neill

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http://travel.atspace.co.uk/hotels-tap-new-tech-to-clamp-down-on-rogue-rates/

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