Tripadvisor is restructuring in an effort to remain competitive in an increasingly crowded field. Shutterstock
Skift Take: Tripadvisor — in a fight to maintain its share of the travel market — is beefing up Viator and will start treating the tours-and-activities booking agency as its own brand. Plus, after years of criticism for prioritizing its own travel products above others, Google is changing the way it monetizes its flight search.
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