Lonely Planet to Revamp Its Guidebooks, Starting With China

Lonely Planet to Revamp Its Guidebooks, Starting With China

Lonely Planet CEO Luis Cabrera at the Travel Disruption Summit in New York City, May 22, 2019. Isaac Carey / Skift

Skift Take: CEO Luis Cabrera has big plans to invest in digital opportunities, but right now the company is still in the experimental stage.

— Isaac Carey

Read the Complete Story On Skift

https://travel.atspace.co.uk/lonely-planet-to-revamp-its-guidebooks-starting-with-china/