Shown here Utrip CEO Gilad Berenstein during a visit a few years ago to Facebook's offices in San Francisco. Utrip
Skift Take: What makes Utrip's collapse eye-catching is that the company had the makings of becoming a respectable, if not a sensational, business. A timeline of the company's strategic decisions and failed attempt to get acquired may provide a few lessons for other travel startups.
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