Hertz Wanted a Cool Website: It Ended Up With a $32 Million Legal Nightmare

Hertz Wanted a Cool Website: It Ended Up With a $32 Million Legal Nightmare

A yellow Hertz sign behind a car. The filed a lawsuit against Accenture April 19, 2019. David Welch / Bloomberg

Skift Take: It's kind of amazing how many things went wrong.

— Isaac Carey

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