Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com's appear in the United States. Kayak



Skift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

— Dennis Schaal

Read the Complete Story On Skift

http://travel.atspace.co.uk/did-booking-com-swallow-kayak-no-its-just-a-marketing-thing/

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