Hotel Data Giant STR Acquired for $450 Million

Hotel Data Giant STR Acquired for $450 Million

Park Central Hotel New York. CoStar Group will acquire STR, the premier global provider of data on hotel performance and market dynamics, for $450 million in an all-cash deal. Park Central Hotel New York / Facebook

Skift Take: Data and analytics are not just vital in the contemporary hospitality ecosystem but also big business. CoStar's acquisition of STR shows the overlap between traditional commercial real estate and the global hotel market.

— Andrew Sheivachman

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