WeChat Mini Program Launches at World’s Tallest Building in Dubai

WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg

Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China's No. 1 superapp, may be key for travel brands and destinations looking to unlock this market.

— Faye Chiu

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http://travel.atspace.co.uk/wechat-mini-program-launches-at-worlds-tallest-building-in-dubai/