Hostelworld Ditches 50 Cent and Mariah Carey in Bid for Growth

Hostelworld Ditches 50 Cent and Mariah Carey in Bid for Growth

One of Hostelworld's old celebrity ad campaigns. The company plans to become more focused on core customer acquisition. Hostelworld



Skift Take: Newish CEO Gary Morrison hasn’t minced words when it comes to what he sees as the company’s past failings.

— Patrick Whyte

Read the Complete Story On Skift

http://travel.atspace.co.uk/hostelworld-ditches-50-cent-and-mariah-carey-in-bid-for-growth/

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