Hotels-Backed Online Search Platform Roomkey Suspends Operations

Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world's largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe



Skift Take: Roomkey.com's demise (temporary or not) shouldn't be seen as a sign hotel companies can't compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive traffic.

— Cameron Sperance

Read the Complete Story On Skift

http://travel.atspace.co.uk/hotels-backed-online-search-platform-roomkey-suspends-operations/

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