Using the Power of Integrated Systems to Drive Next-Level Personalization

Using the Power of Integrated Systems to Drive Next-Level Personalization



Skift Take: Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

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http://travel.atspace.co.uk/using-the-power-of-integrated-systems-to-drive-next-level-personalization/

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