Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Publicis Groupe Chief Growth Officer Rishad Tobaccowala (left) speaks at Skift Global Forum in New York City on Sept. 19, 2019. Skift



Skift Take: Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: Staying Human in the Age of Data, a must-read for decision makers in travel.

— Raini Hamdi

Read the Complete Story On Skift

http://travel.atspace.co.uk/futurist-tobaccowala-warns-travel-marketers-to-not-be-too-data-driven/

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